David Shteif is an accomplished entrepreneur and legal marketing executive whose career spans more than 20 years of launching and leading high-growth businesses. Since entering the digital marketing space in 1999, he has built multiple successful companies—including one taken public on the New York Stock Exchange—and has become a respected leader in legal industry marketing.
Today, David serves as CEO of Direct Legal Marketing, Coverage Hub Marketing, and Magic Foo Foo Dust, where he partners with law firms across the country to deliver measurable growth through innovative client acquisition strategies. His focus on educational, value-based marketing—rather than outdated lead generation tactics—has earned him a reputation as a forward-thinking strategist who delivers real results.
David is particularly known for creating referral-driven business models that emphasize trust, transparency, and long-term relationships. By helping legal teams secure signed retainers instead of cold leads, he has transformed how firms approach marketing and client engagement.
Beyond his professional achievements, David brings a hands-on leadership style, a relentless entrepreneurial spirit, and deep industry insight that continue to fuel his ventures. He is passionate about the convergence of legal services and cutting-edge marketing—and about building companies that make a lasting impact.
Whether navigating the complexities of mass tort marketing or helping firms grow their brand and client base, David remains committed to delivering smart, scalable solutions that drive lasting success.
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